BKT Sponsors Monster Jam Monster Truck Series
Big things are happening in the world of monster trucks, not the least of which is the announcement by BKT Tire and Feld Motor Sports that BKT Tire will be the exclusive tire sponsor of Monster Jam and be used on all the Monster Jam Trucks.
BKT is a leading supplier of off the road tires including tires for farm, forestry, industrial, ATV, lawn tractor and golf carts. The agreement between BKT and Monster Jam will last through 2018 and will include BKT being at events in over 100 cities throughout North America and at future international events.
This is a first for BKT Tire, as they have never been involved in such a large sponsorship before. Chairman and Managing Director of BKT Arvind Poddar, “This agreement definitely represents a strategic choice for our company. It is the first time we have been involved in sponsoring a show of such a large scale. We have taken on the challenge of designing purpose-built Monster Jam tires for the fleet of Monster Jam trucks that are thrilling millions of people in around the world. We are well aware of the fact that this will result in fresh and clear visibility.” Chairman and Managing Director of BKT Arvind Poddar,
This is a huge step forward for BKT, to partner with a such a well known consumer friendly brand like Monster Jam. It is an excellent choice for BKT to help customers learn about its product lineup and brand. BKT has grown its market share and brand in the United States and throughout the world by a continued commitment to research and development and quality tire production. This includes the new tire that BKT has specifically built for the Monster Jam Trucks.
Monster Jam had more then 350 performances and over 4 million viewers, as well as producing original programming for the FOX Sports TV Network.